Rain Nutrition uses a distributed sales network that offers anti-oxidents and nutrition supplements. Rain came to Sendside looking for a solution that would set them apart in a cut-throat marketplace and allow them to control their brand and messaging from a single, central location. Sendside delivered.

The Challenge: Controlling sales and marketing communications while setting themselves apart from competitors.

As a new player in a highly competitive marketplace, Rain Nutrition needed a way to make sure that all of their reps were saying the same thing and present these communications in a way that stood out amid a sea of competitors. Rain came to Sendside looking for a solution that would be easy to adopt for both inside sales and distributors and wouldn't break the bank.

When Rain Nutrition began looking for a communications solution to adopt they set high standards.

"We were looking for something that put us far above the competition," said Wendy Garrison, Rain Nutrition's' VP of Marketing. "Since we were still small we needed to make a lasting impression that our competitors couldn't match. We weren't going to settle for the me-too approach that everyone else was already using. Email wasn't going to cut it. At the same time we needed real control of our brand so that it couldn't be mis-represented and we could see what was going on."

In seeking a best-of-breed solution, Rain drew on their deep roster of business and technology backgrounds and looked into their options before selecting Sendside for all their marketing and sales communications.

"We were all very familiar with old-school technologies like Marketing Automation and CRM and had been using them for years," said Garrison, "but they couldn't do what we needed. They were already out of date with our business needs, and they were expensive. We went with Sendside."

The Solution: Sendside's Sales Acceleration & Strategic Marketing Platform.

Rain Nutrition adopted Sendside for all prospect and customer communications. Sendside's sender-control capabilities allow Rain to retain control of their brand while providing an easy-to-use customer experience that makes an impression.

In August 2009, Rain Nutrition implemented Sendside for all prospect and distributor communications. Rain utilize both pre-created content with consistent branding that could then be personalized for individual recipients and one-to-many communications to keep their growing number of distributors up to date with the latest information. At the same time Rain ran split A/B comparison testing to discern which messages prospects were responding to. From the start, Sendside proved to be invaluable.

"Sendside provided control and insight that no other solution could," says Garrison. "By seeing into what individuals are sending and how that converts, we can now replicate what's working almost immediately and then refine it further. It's a strategic marketing tool that sets us above the typical spray-and-pray tactics that CRM and marketing automation tools use with email."

The Success Story: Rain Nutrition is controlling their brand and growing sales.

Sendside Packages allowed Rain Nutrition to control their brand and elevate their status in a competitive marketplace The result? Rain Nutrition is growing sales and revenue.

"Sendside gave us real control of our brand and put us two steps ahead of the competition," says Garrison. "It's our secret weapon. Our clients love it so much they're posting our communications on their blogs and Facebook pages. We could never do that with email. It's cheap at four times the price."

With Sendside, Rain Nutrition was able to:

• Control their brand.
• Separate themselves from the competition.
• Save marketing and sales budgets.
• Increase the number of deals closed by each sales rep. (Higher yield per rep.)
• Improve the sales experience for prospects.
• Know what's working to make sales, and what's not.