Hirevue is the world's leading online video-interviewing solution that brings talent into focus right from the start - cutting down on the time and money it takes to make important hiring decisions. Today, HireVue is used in over 100 countries around the globe by the most innovative leaders in talent acquisition like the African Development Bank, Google, Dish Network, Rio Tinto, AT&T, CDW and many others.

The Challenge: Complex deals with long sales cycles.

As the worlds leading video interview platform, HireVue was challenged with putting together complex deals across different vertical markets. Dealing with large companies world-wide meant that there were many stake holders that needed to be communicated with and satisfied, creating long sales cycles. HireVue came to Sendside for a simple solution that they could use immediately to shorten these sales and close deals fast.

HireVue provides organizations a way to perform initial interviews online by video, making the selection process shorter and easier. But with clients in more than 70 countries and across many non-technical industries that hadn't utilized video interviewing to hire before, sales cycles were long and relied on countless follow up emails and phone calls. For HireVue to grow revenue, they needed to effectively communicate HireVue's value proposition to multiple stake holders and be able to respond immediately.

"Once we're able to demonstrate our value proposition to the right individuals we're very successful since we fill an immediate need every HR department has, but without any visibility into when prospects were opening our emails and what they were doing with them our sales force was essentially blind," said Mark Newman, HireVue's CEO. "Our sales team was wasting time on leads who weren't ready and our response timing was hit and miss. The cumulative effect was that our sales cycles were longer than they had to be and it was slowing our growth."

In seeking a way to accelerate sales, HireVue performed due diligence on a host of CRM and marketing automation solutions before selecting Sendside for it's unique sales acceleration solutions and SaaS web based service.

"We chose Sendside because they're unique in the market with what they do and how they do it," said Newman. "In looking at CRM or marketing automation they didn't extend down into the individual sales reps process in ways that actually closed deals faster. Sendside does."

The Solution: Sendside's Sales Acceleration Platform

HireVue began using Sendside's sales acceleration application Packages but quickly expanded it's use to include eSign and Secure Messaging.

Sendside Packages gave HireVue the storytelling capabilities they were looking for and provided HireVue's sales reps with instant read notification from which they initiated almost instant follow up. Marketing gained insight into what was resonating with buyers and ability to track those metrics through to successfully closed deals, allowing them to improve their sales collateral. Management was able to see into the sales process of individual reps and replicate what was successful across the entire organization.

"It's really a number of integrated solutions that work together seamlessly," said Newman. "From Packages for marketing and sales to eSign for contracts to secure messaging for investor relations, Sendside gives us one simple solution that we were able to just turn on and use from anywhere."

And since Sendside is software as a service (SaaS) that does not require any software integration or installation, HireVue was able to deploy Sendside immediately and save a tremendous amount of time and cost without the risk of a large investment.

"We just singed up and began using it," said Newman. "We were essentially experts after the first week."

The Success Story: A huge jump in sales while cutting their sales cycle in half.

"With Sendside we're closing deals twice as fast," says Newman. "Since we send our first Sendside Package our sales have grown remarkably. I would recommend Sendside to anyone."

Sendside's gave HireVue the tools they needed to immediately accelerate sales and blow past their revenue goals. The result? HireVue's sales cycles shortened more than 50% and their sales jumped immediately.

Sendside enabled HireVue to:

• Shorten sales cycles more than 50%.
• Increase revenue by more than 35%.
• Increase the number of deals closed by each sales rep. (Higher yield per rep.)
• Improve the sales experience for prospects -- multi-dimensional messages.
• Streamline marketing materials with insight into what's working, and what's not.
• Integrate with their existing CRM solution.
• Execute contracts faster with eSign.
• Provide frequent, relevant and interactive BOD and investor communications with delivery of video, audio and documents -- all within a single message.